Social TV

Many people love going to the stadium, to watch their favorite team play. All dressed up, with a beer in their hand, flags, scarves and just enjoying the atmosphere of the game. Others prefer to rather stay at home and watch the game on their TV with popcorn and in their warm and cozy living room, without being soaked with beer during the ecstasy of a goal and ending up deaf because of the loud cheering. For the “coach-potatoes” there is a new innovation called Social TV.

What is Social TV?

James Warren describes Social TV as the “ mass online collaborative experienced that occur in real time during TV broadcasts, extending the viewing experience beyond the google box and towards interaction with the social media.”

It is nothing new following a game via Facebook or Twitter. Whether following a game via TV or Livestream doesn’t matter, anymore says Julian Gradke.

The video below is an example of Social TV during the Copa America Soccer Tournament.

According to Julian Gradke, there might be a time when Smartphones and Tablet PC’s completly replace the TV, by simply following the sport over Facebook or Twitter.

New Innovations

An example for Social TV is the Application Zeebox in the UK, presented by Blogger Martin Bryant. Zeebox combines a UK TV guide with social features. You can log in with Facebook and see what your friends are watching and when celebrities talk about a show or program on twitter. Once you tap on the show can see the cast list, the latest tweets and news about it and a chart tracking popularity.

Here the Promo Video of Zeebox:

My opinion

Social TV can be a nice possibility to follow your team and live your passion where ever you are; whether on the train, waiting for the bus etc. But personally I think I wouldn’t be to fond of it. Firstly, because everybody wouldn’t get their nose away from their smartphone or tablet PC and secondly because the relaxation of sitting on the couch and enjoying a nice game of soccer while others are running around like crazy would be lost.