My First Steps

When I heard that we have to create a blog, I was very enthusiastic about the topic sport and was very happy that our group has so many different people and different Sport interests.

Stumbling along the way

After I started my first topic with Commercialization and Money in Soccer, I realized that I have a passion for Marketing. I decided to move away from my first ideas and dug a little deeper into the topic of Marketing. I have always wondered why Rhythmic Gymnastics is not as popular as Soccer? Are Gymnasts worse athletes? Are they not as dedicated? I think it is not just a matter of a large fan base…it is a matter of Marketing.

So I started to randomly search the internet, whether webpages or blogs, to get an idea of the dimensions of Marketing and saved all the interesting posts and ideas on Evernote.

Fighting Fears

In the beginning I was rather scared that I wouldn’t find any links to IT, but after researching my first few blogs and gaining a certain basis of knowledge on the topics, I realized that Social Media are one of the greatest Marketing tools today. As social media enables fans to really live their passion and follow the news and day-to-day activities not only about TV or Radio, but can even connect to them via Facebook or Twitter. It is a completely new dimension…

Getting the Link

So thats what my next post is going to be about. I came to Social Media in sport after I found a great blog, treating only topics in Marketing and Social Media in Sports. I found the blog after reading an interview with the author that immediately caught my attention.

The blog sportmanager.de has been a great innovation to my research work and got me so interested in Marketing and Social Media, that I couldn’t stop continue reading the posts. The blog led my to other blogs and twitter accounts that had amazing ideas on Marketing in Sports and especially concerning Social Media.

Future Out-sights

For the blogs after Social Networks in Sports I plan to stay in the Marketing Sector and perhaps get a little more into my sport, Rhythmic Gymnastics, and perhaps compare it to other sports and why such a beautiful sport is so underrepresented…