A post a week. Not more, not less.

To write one post per week is actually not that much. But the challenge is to find every week a topic that people are interested in and talk about in the specific field that you are interested as well. In my case anything linked with tennis and ball sports.

Finding the topic

I actually end up every Wednesday night typing into Google random phrases like “tennis IT”, “tennis marketing sponsoring” and so on. JUST to find out, that even if I limit the search to “blogs” and “last 30 days” I do not get a lot of valuable results in the first place. For some reason most of the results lead me onto commercial sites where I find only information about what I just typed in but I don’t find discussions about it. Most of them commercial sites that put up their own blogs on their home pages in order to give MORE information about their products. – FAIL.

Should not find topic but PEOPLE discussing a topic

What I did then, was adding “discussion” into my Google search topic. Clicking here, reading there, in the end did lead me to a few tennis blogs but still I did not see that people were arguing about different things.

My topic

The topic I was (I am) interested in, is the issue of referee decisions and technologies that are supposed to back up referee decisions in order to avoid wrong (?!) decision-taking (check out the video I have linked here!) and to guarantee fair matches. This technology – called “Hawk-Eye”– is already used in Cricket and Tennis but also in sports like soccer there are again and again coming up discussions about such kind of technology. In the past we have witnessed a number of obviously wrong referee decisions. If we think back of goals that were not given to the team because the referee announced them invalid. This produced a lot of bad feelings among the spectators and fans because they are feeling betrayed. But on the other hand people are arguing that those technologies are slowing down the flow of a match and that is why they are against launching such technologies. I felt that there must be people out there who are talking about just that.

Found THE blog

As I remember those conflicts from the FIFA World Cup in 2006 in Germany already, I decided to take out the “30 days” limitation because it is a current topic, but not as new and at the moment probably not very much discussed anymore as the last World Cup took place more than a year ago. So, I would probably find more about this topic going back a few months. – And then I stumbled across what I was looking for so badly. Tim published a quite detailed post and gives his opinion on the latest Football Association (FA) announcement that the introduction of Goal-Line technology will be postponed another year.

Where I want to go

So, I will follow that blog and will report on what I found out in my next post.

Apparently this blog post is from 2006 and until 2010 there were people who commented on this blog on tennis players’ comments on the “Hawk-Eye” technology and possible advantages and disadvantages of it.

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Customer-Relationship-Management.. WTF?!

This is more or less a continuation of my previous blogpost about member tracking softwares as I’ve already mentioned CRM (Customer-Relationship-Management) in there. No worries if you have not read that one, I will explicitly discuss in this post what CRM  is, why we need this & I am going to give you some examples. Still the possibility remains that this post will not refer that much to sports, but (thanks to elisa) I thought this topic would be worth a proper explanation.

Now in-depth, what is this? Basically it is all about customers and the management customer relationships in an organized way. The connected documents and administration of customer relations are crucial component and leads to relationship marketing. In many companies relationships among customers and the firm itself are long-term and through CRM they are able to maintain those which lead eventually to a company’s success.

Why CRM?

It all starts with Marketing. You try to get leads and potential customers. After this, Sales follows. And if Sales are done you, as a company, have to provide Services. Now all of the people working in the different sections should be able to access the same information about each customer. This is where CRM steps in and provides every department with an equal database.

How can I do that?

Well, there are several opportunities to implement CRM. Simple but efficient tools that might be familiar to you are Outlook, where you can track e-mails and set up meetings and appointments, and Excel, where you can organize your data and track information or even create a report to measure your sales and marketing.

Still not convinced?

Imagine yourself running a business. Now think if you, as a manager, would think these questions would be relevant:

  1. Where do leads come from?
  2. Who interacts with clients and how?
  3. Are marketing efforts effective?
  4. Are customer service issues resolved promptly?

CRM helps you to answer all of these questions!