The issue of team building

Finding me lately often writing about teamwork and the differences of introversion and extroversion and how to pay attention to these people in companies, I would now like to deepen that topic because such character traits like introversion come not from nowhere. It seems very important to me to know what is behind the typical behavior we just can observe on others and try to understand better why they are doing things like they just do.

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More than just a Friend

When I wrote my last post on the fascinating relationship between horses and humans, I already gave you a hint about my topic for this week. I thought about linking that relationship to business ideas and the other day at my riding club, an idea came up to my mind as I was watching our weekly therapy lesson. Working animals! This concept is very interesting, for there are a variety of animal jobs, such as therapist, rescuer, or watchdog. I will explain the concept of animal jobs, their goals, and their implementation, concentrating on animal therapy. (more…)

All that glitters is not gold

Today, I do not know if I will write a post that is linked to sports, because there is a topic that is really striking me and I am totally keen on writing about it.

Marketing – why always marketing?

We are always talking about Marketing and Social Networking even on our blog. Mirja does it, Alina does it and I do it as well. We were always referring to products and services, because Marketing is crucial to generate sales and run a business, like Alina pointed out in her blog post about Costumer -Relationship-Management. Marketing is necessary to be successful and this also applies to Self-marketing. (more…)

Motivation – the ultimate extra bit to be successful !?

Did you ever ask yourself the question why athletes are so good in their sports and why it is not you in their place?  Being famous, earning larger amounts of money by competing in marathons, championships or world cups? And if you did, have you answered this question by your lack of talent and them being gifted?

Vince Lombardi -former American football coach- got he answer, as he once said:

Winning isn’t everything, but wanting to win is.

Be motivated, get excited!

So, the extra bit that makes the difference is motivation. Is does not really matter of what your motivation consists Toni Church argues in his running-blog; whether you want to win, you want to achieve a personal best or if you are running in honor of a loved one.

Do not loose track

Once you found out why you are aiming for something, you are still not guaranteed any success. It is important to STAY motivated, something onelittlejill discusses in her blog asking the audience how they best motivate themselves. Kandi answers to this question that she kept telling her mum that she could make it and how strong she was in order to push her mom towards the completion of the marathon. Onelittlejil, she posted various images with motivating statements on her mirror which remind her every day of what her goal is.

Motivation in Business

And all of this can also be applied to business. Why are some more successful than others?

Nick Spano argues that Motivation, Productivity, and Change Management are very closely linked. Proper motivation can increase productivity.”

And finally, Anne Balaban concludes in her blog -after having rehearsed Steve Jobs’ speech at Stanford University in 2005- that any individual can motivate others in order to make a difference.

Together we can do it

I believe that Sports teams are the perfect role model for companies and organizations regarding team work and a common target. If you watch basketball teams or soccer teams playing, you can always observe them when failing to score a point that they give each other high-fives. This is only a little gesture but in my opinion by this behaviour they are showing each other that they do not give up and they will keep trying until they finally score and win.

And this is what managers and team leaders in companies need to do. They should make sure employees stay passionate about projects in order to encourage them to keep working efficiently on projects and even more when they suffered setbacks.

This leads me to a few questions I would like to discuss with you:

In order to stay motivated, who is the more important part to motivate others? The team leaders or the team members?

connecting to the 1st question: WHO motivates managers? Are they fully self-responsible of their motivation?

Can athletic employees contribute a bigger share to the organizations’ success?

What are you wearing tonight?

If I think about my favourite soccer team or the basketball team I like most, I have a picture of them in my head. First, I see their faces and then I see big lettering across their chests. But it’s neither their names nor their teams’ name but it is advert lettering. This leads me to a topic I would to discuss today:

Advertisement in sports and the “big business” involved with it

Swedish confectionery company Cloetta, signed only 2 weeks ago a multi-year sponsorship with the Swedish Olympic Committee (SOC). This makes Cloetta an official team sponsor of the SOC and gives them exclusive confectionery rights for the period of the deal.
So, what is the reason for the producer of the largest single confectionery product in Sweden to conclude such a contract?

“The world of sports is by itself a very profitable business”

Sandie gochargers blog claims that “The world of sports is by itself a very profitable business”. Further they state that there is a lot of money involved in that sector and that there are various sources of money. But the largest amounts of money are derived from advertising, they argue. As there are a large number of sports events that are broadcasted on television, one can easily address his/her adds to a very large audience.
Sandie gochargers contends that people are confronted with advertisement on television during match broadcasting breaks which they could maybe only escape by switching channels.
But there are not only television adds, but advertisement all over the place, they complain. They quote opinions, stating that making money in this sector has become more important than the actual match and its transmission itself. Sandie gochargers considers this a fair argument and in addition they remark that sports broadcasting hours were adapted to advertiser’s demands. American baseball was formerly played and shown on TV in the afternoon but in order to comply with well paying advertiser’s demands, broadcasting hours were shifted to night hours, the author(s) explain(s).

FC Barcelona reorganizes handling of jersey printing

They conclude that ads are a very important part of sports as they bring a lot of money to the different sports clubs and organizations involved with sports. And it seems to them as if it was hard for such organizations to resist to the temptation of money, “especially in these hard times when sports are really stuck”. They contend that even soccer club FC Barcelona only recently signed now a 30 million € worth sponsor contract. The soccer team used to be one of the few top level soccer clubs that did not have sponsor names on their jerseys but the UNICEF logo but this organization did not have to pay any money to the club.

So, coming back to Swedish confectionery company Cloetta, we can now imagine how BIG the deal they got actually is: the Olympics are a worldwide event and the Games are not only broadcasted nationally but internationally means a lot more attention that is drawn on the company. And not to forget about the fact that now they are able to address also sports they did not concentrate on before. In the past they have been a sponsor of the Swedish national alpine ski and national handball teams.

Walking Billboards or earnest next generation of talent?

Cloetta’s Business Development Director Tony Wiréhn says: “This joining of forces with the Swedish Olympic Committee will strengthen Cloetta and Kexchoklad® since it gives us the right to use the Swedish Olympic themes in our marketing. And having the opportunity to create two Olympic products by labeling the products with the SOC emblem or giving them specially designed Olympic packaging is naturally a further advantage”.
Stefan Lindeberg, chairman of the SOC adds that the SOC wants to open the door for more talents and give them the chance of becoming global sports elite and Cloetta will now be an important partner in order to meet this goal.

This finally leads me to a number of questions:

Do you think that the athletic focus has shifted away from sports, towards the focus on promoting other companies and products? Distraction during matches?

Are the sponsors promoting the athletes and encourage new generations to become athletes or do athletes promote organizations and encourage people to buy products?