I will keep pushing you!

Right, this time I found my topic quite differently than the others. Sports, what am I going to write about this time? I then opened a browser and typed in ‘Sports’ and you know what caught my attention first? This sentence on a blog :

‘Today it is increasingly common for people to seek options that will give them an adrenaline rush, no matter the age, sex, size, race or social status, there is room for everyone when it comes to enjoying emotions, adventure and experiences for a lifetime.’

We all know it

Mirja experiences it at several championships, Julia while going out running. Anika feels it during a game and Anne while riding a horse, jumping over a hazard. According to Omron Healthcare our ancestors needed adrenaline to react quickly in a dangerous situation. Nowadays we naturally do not move as much as our ancestors so consequently we need sports to reduce the extra energy which is provided in our bodies.

Side effects

Beast begins with the questions whether extreme athletes are just over-caffeinated adrenaline junkies living life on the edge with no fear and no regard for their own health. Supporting this idea, Benjamin Klaile is of the assumption that in sports such as cycling and athletics doping by using Betablocker to reduce the adrenaline rush is totally common. Doping Doctor Fuentes argues that high performance sport has become a circus where the athlete’s health is subordinated. At this point I would like to ask you if you think that sports business is in a way manipulated by doping or if you still enjoy watching for instance la Tour de France without any hidden agendas.

Business + Adrenaline .. Any connection?

As already mentioned some people just love an ‘adrenaline kick’. That’s what has been found out and used. ‘Marketing is all about manipulation’, a professor from the HWR just recently told me when we were talking about what I would like to do in the future. People used this addiction to provide several opportunities in order to get those ‘adrenaline kicks’. Kohale literally fancies the rush racing games convey. Well,  I would much rather prefer to go running, but that’s in the eye of the beholder now, isn’t it? 🙂

Advertisements