Why do we behave the way we behave

As I promised last time, today I will be writing about neurobiological differences between introverts and extroverts.

Hopefully, you remember that building a team could be difficult since from the very first beginning we tend to exclude people who do not behave like we think they have to behave and act. They do not fit into the benchmark of the extroverted human beings or maybe they are too extreme extroverted. We do not want them in our teams, because we created the prejudices that they may are lazy, stupid, counterproductive and would slow down the overall team process, but this does not have to be the case! (more…)

The issue of team building

Finding me lately often writing about teamwork and the differences of introversion and extroversion and how to pay attention to these people in companies, I would now like to deepen that topic because such character traits like introversion come not from nowhere. It seems very important to me to know what is behind the typical behavior we just can observe on others and try to understand better why they are doing things like they just do.

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Feel the difference and relieve yourself of stress

In our current society stress is a common phenomenon. I have been under stress for the last week or at least I felt uneasy. It`s a terrible feeling even more when falling into sleep is extremely problematic. I am not relaxed at all since thousands of thoughts are on my mind.

But what happened that I feel that way, which I haven’t felt for a long period of time? I think I know what happened!

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Introverts – indispensable team members

The last days, I found myself without motivation to write my promised post about teamwork applied to introversion. But today I got it back as I saw that at least one person liked my last post. Isn’t it enthralling that only such a simple thing (someone is pressing the like button) can be motivating? I think it is, what Anika mentioned about motivation in her post: “Together we can do it”. Knowing that there are people outside, who appreciate what I wrote, since it was something of personal interest to me, motivates me to continue. (more…)

All that glitters is not gold

Today, I do not know if I will write a post that is linked to sports, because there is a topic that is really striking me and I am totally keen on writing about it.

Marketing – why always marketing?

We are always talking about Marketing and Social Networking even on our blog. Mirja does it, Alina does it and I do it as well. We were always referring to products and services, because Marketing is crucial to generate sales and run a business, like Alina pointed out in her blog post about Costumer -Relationship-Management. Marketing is necessary to be successful and this also applies to Self-marketing. (more…)

Who runs the world?

As I promised last time in my “getting prepared blog” today I will concentrate on the big competition in sports apparel market between the two giants Nike and Adidas. As you might remember I acquired this topic due to the implementation of a new football shoe that led me to a lot of questions. (more…)

Getting prepared for my next blog post

As you might know from my latest blog: I am very interest in sports in general and running in particular. Due to that I came up with the topic of smart shoes and the related communities that definitely generate market advantages for the company Nike.  But today I would like to invite you to be part of my discovery path when researching for my blog to come.

Everything begins with an idea

The idea for my next blog came to my mind as I watched a summary of a football game while I eventually noticed that the team members have to have a sensor in their shoes – that is exact my topic, isn’t it? –  My question was if they really do have one in their shoes? Which company provides them with these sensors? With these questions I started my research in Google blog search and firstly stumbled over a blog that introduced the new and revolutionary football shoe by Adidas. I stopped and thought about the competition between Nike and Adidas. (more…)

Nike – More than just a smart running shoe

On August, 31 2008 for the first time thousands of  people in 25 cities put on their running shoes and ran together about 5.113.860 kilometers. They started in Taipei and finished in LA. They were all part oft he human race 10K and ran for one goal and finally for one official destination: Nikeplus.com, writes Wolverine.

Nike+ is not just running with a smart shoe and an iPod as I mentioned in my last blog, BUT Nike+ is about inspiring and connecting runners’ worldwide. “They are offering runners new ways to compete and race. It’s an unprecedented way to bring an entirely new running experience to consumers around the globe”, states Trevor Edwards, Nike Vice President for Brand and Category Management on the blog coyle media.

The power of social networks

Pat Coyle explains if you would join the running community -starting competitions by sharing your running data and experiences with the community- this community provides a valuable experience for you. Every costumer who joins the community is adding value to each member and the brand itself. This is called network effect and means that the Nike community is depended on the number of costumers using it. Because of this valuable experience you unlikely switch brands, means you probably stay with Nike. To switch brands would mean leaving your friends behind. The more people join, the more likely a bandwagon effect is created, since more value is added to the community and finally to you.

The community developed into an asset not just for the costumers, but also for the company itself. Thus, Nike has gained valuable Market shares since the last years, as Amy Calistri suggests, because of a stronger brand loyalty towards Nike.

Challenges in the Asian Market

The author of the blog New Views argues that difficulties arise when entering a new market. In Asia for example running is not very common. The target consumers never see it as something they enjoy doing. It’s something very rigorous and painful for them.

Running doesn’t come with spectators

Many people in China living in huge cities crowed by cars, bikes, and rickshaws and on the other hand running cannot provide spectators like basketball and football. Therefore Nike has to find a way to give people in China social currency, that people are worshiped by their friends and in my point of view the Nike+ campaign could help a lot there.

Create a momentum and carry it forward

As the author points out with a quotation of Ms. Huang (Nike’s communications director for Greater China) the company is very confident with the future prospects concerning the chinese market, because there is a positive perception about running right now in China. Nike is certainly aware of the fact that running just will remain a niche sport in China, but hopefully a lot of people become interested and just give it a try.

And maybe there comes the time, were all these people are participants of the –now- annual Human Race by Nike.

Nike – The smart running shoe

As a passionate jogger, there comes the time where just running is not sufficient anymore even less if one is going to participate in Berlin Half Marathon. I have been at this point for the last weeks and I have been wondering whether I could find out how much kilometers I run in a certain time period. To recreate my routes on Google maps was not an option. So I started researching for something, which could solve my problem. (more…)