Why is everyone talking about “new trends”?

When I went through recent posts like the ones from Lanny, Nancy, or Lucas, they had one thing in common. They were talking about trends for 2012. I thought about it and actually there are also trends in sports for 2012. I will present to you the top 10 trends for this year and give you a little background on the development in the fitness segment.

But first of all,

What do we actually need new trends for every single year?

Can there be so significant changes that we may not miss out on? Or are trends only important for the fitness industry to increase profits?

Most of us probably know exactly what Kacy is talking about when she describes a phenomenon: for the New Year, it seems everyone has taken resolution to lose some weight and join a fitness club. Most fitness contracts are signed in January.

Currently,

an estimated 300 million people worldwide suffer from obesity, Lisa states in her blog. And according to Riskesdas in 2010, 14% of children aged 0-5 years were overweight.

Dr. Aman Bhakti Pulingan from University of Indonesia explains, “obesity is now categorized as a disease by experts from around the world. Obesity is also a problem of economics as it pertains to the state health care costs”.

He claims that parents who have obese children should start taking steps to lose weight.

And this is not only true for parents and their children but for people in general, I think. It is necessary to spark interest in sports in order to get to a more active and healthy society. Knee surgeries in growing teens have been a very popular and sadly a growing trend when they are suffering over weight, “admin” claims.

By setting up new trends and defining new ways of fitness, at some point everyone could find the sport he/she likes to do and where he/she could figure him/herself doing this for more than only a week or two.

A great example

for new facet of sports is for example Nike+ Julia reported on before. Thanks to new technologies we can -with the help of our smartphone- make our workout more efficient because it is a motivating tool as it is keeping track of our personal performance and if we would join the community, we could even share our results with others and compete against them.

So one trend goes into the direction of community (smart phone apps for workout and tracking training results and seeing improvement).

This gets us one step ahead but still it does not solve the problem of overweight people.

In her post Carol quotes Professor Thompson from State University of Georgia who says that “In this country [United States], the obesity rate is increasing. Forty percent of our kids in the Atlanta area are obese … and the Centers for Disease Control and Prevention has predicted that our kids will not live as long as us — primarily because of this obesity problem”.

So, let’s take a look at the the annual ACSM’s Health & Fitness Journal® worldwide survey of health and fitness professionals.

The top ten fitness trends predicted for 2012 are:
 
 (get more details on each trend by following the link)

1. Educated and experienced fitness professionals

2. Strength training

3. Fitness programs for older adults

4. Exercise and weight loss

5. Children and obesity

6. Personal training

7. Core training

8. Group personal training

9. Zumba and other dance workouts

10. Functional fitness

 Actually quite striking is trend n°5: “children and obesity”. In my opinion it is a bad indicator and a good sign at the same time. It suggests on the one hand that a large number of people are overweighed. In fact so many, that is gets up into the top 5 ranking in the fitness trend section and on the other hand people are becoming more aware of the current situation and are determined to fight this problem, which is good.

I find “admin’s” statement just as alarming, as he says that

Well-being index found true improvements in the US obesity results for the very first time in the last 3 years. The report says that more Americans are now normal weight (36.6 percent) than overweight (35.8 percent)“.

Furthermore it’s interesting to see that they are now also focusing on the older adults. It is obviously also important to keep them fit and so not only prevent them from being overweighed but keep them healthy and active, as well.

How can we move forward?

This survey on more than 1,500 personal trainers, exercise scientists, group fitness experts, and lifestyle and weight management coaches aims not only for presenting new fitness trends and increasing profit in the fitness industry. But the purpose and plan of such a survey might also consist in making people more aware of their current situation. Making such a survey public -in a way- is education as well. The more people learn about new stuff in the fitness segment, the more people might get involved because they find something that is appealing to them.

Now it is important to spread the information and encourage people of all age groups. For children it is important to have role models they can follow and for older generations it is important to stay fit not only for their personal well-being; having older adults who are healthy is also in the interest of younger generations from an economic point of view (i.e. diminished healthcare burden).

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5 Comments

  1. Hi Anika, very interesting post! When noticing that you have linked my post about food trends 2012 and seeing the title of this blog post, I was very curious. In fact, I thought you were going to criticize Lucas and me for talking about trends. However, it turned out that you were talking about trends as well, in this case about new sports trend. I really appreciate the fact that you have chosen this topic as we have learned that exemplary managers should always be up-to-date and know the latest developments and trends of their field, right? Besides of your excellent choice of topic, I especially liked the content as well as the structure of this blog entry. Above all your conclusion was nicely done as it gives us the “aha-effect” we get out of your article, namely, that it is important to spread information and encourage people of all age to do fitness. It is worth mentioning that not only children and obesity or older adults but above all people like us, students who are sitting the whole day studying at our desks, should do fitness. Being a regular member of the fitness studio myself, I know how important it is for my personal well-being as it helps me getting rid of the stress from uni by sweating it away 😉

    Reply
  2. i love your blog, i have it in my rss reader and always like new things coming up from it.

    Reply
  3. Hi Anika!
    Great post about a recent, or always present, topic. You applied the A3 model in a really nice way by putting the topics into your own words. I especially liked when you started a sentence with a topic name (eg currently). Moreover you had lots of substantial information in your post.
    Americans have the highest obesity rate, thats world wide known and hence I can truly understand why you decided to focus your text on this. But did you know that there was a survey done in 2007 which revealed that Germans are with 75,7 % concerning men and 50,9% concerning women the fatest in the EU? http://www.stern.de/wissen/mensch/uebergewicht-deutschland-ist-in-der-eu-am-fettesten-587495.html
    Maybe looking at a wider range of countries would have brought up some really unexpected aspects 🙂
    I completely agree with lanny that it is well done that you did not only referred to younger people but to older adults as well. Because when it comes to age, the obesity statistic does clearly show that the older people are the more they tend to be too fat. http://www.psychotherapiepraxis.at/img/bmi-stat.gif
    You ended your post in a neat way by giving solutions for the future.
    Well done Mrs Schulze 🙂

    Reply
  4. Great and very exciting post! To be honest, Lanny has already taken away many good points of your post.
    As I am also a fitness studio member, I can definitely agree to the fact that most people are starting to workout at the beginning of the year. And how nasty that is! They are occupying all the gym equipment, chatting a lot and spreading bad mood because they are not really motivated from their inner strength. I have to admit, I am looking forward to the moment when most of them are giving up, to give space the people who really want to workout. I know, that’s not very nice.
    I really appreciate how you criticize the never ending repetition of resolutions and trend-creation. Most often, one cannot take trends serious as every magazine, blog or TV program is telling something different.
    The ones you enumerated instead make sense and have a more profound meaning than just squeezing profit. You did a great job in explaining the background and your research seems very thorough.
    Additionally, your way of referring to other group member’s blog posts and the way you applied the a3 model in a creative way seem very appealing to me.
    I can just hope that people will become more aware of that it is not just the superficial “Am I slim enough to wear short skirts?”, but more than everything with regard to their own health that makes them overcome their weaker self.
    It is really strong how you describe the mental change of the fitness industry that they adopt to the societal changes, one thing that you might have mentioned or stressed more that not only obeyed people should to physical exercise, as it is not less important to provide for mental diseases as depressions or anxiety.
    (http://www.livestrong.com/article/93739-exercises-anxiety-depression/)

    Reply
  5. tennisanika

     /  2012/01/30

    Thank you for your thoughts!
    Alina, thank you for the figures. (didn’t want to look us fat and left it out 😉 ) But it’s alarming, isn’t it?!
    And Viola: good point. I did not pay a lot of attention to that, true. I appreciate your hint and if you are interested in some more psychological aspects in sports, you might want to check out one of Julia’s earlier posts like this one here: https://spogging.wordpress.com/2012/01/07/feel-the-difference-and-relieve-yourself-of-stress/ .

    Reply

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