Sports, Commercialization and Money

Whether earning $120 Million a year, traveling to a different country every week, earning millions just for having their face in a magazine or tv advertisement, getting payed for wearing the newest clothes or be a present figure in news, newspapers and magazines…money clearly matters in sport.

Move away from traditional sport

Robert Colls from the Leicester University claims in an interview that we are at the culmination of a relentless move away from what used to be the ideals of sport. According to him, earlier games were not played with a ruthless desire to win and make money and supporters were still loyal to their local teams and not large brands.

But is that such a recent Development?

According to Robert Colls sport has always been closely related to wealth and cultural capital. “To ‘sport’ used to mean to have fun, and those who had the most money usually had the most fun.”, says Robert Colls.

Colls thinks the crucial point is the difference between professionalism and commercialism. Commercialism represents the business model where all, identities, cultures and economies are lowered to the lowest possible denominator in order to allow corporations to buy and sell sports on the widest possible market. Professionalism is getting paid for doing something well.

“Fans are encouraged to commit to the brand through the sport, which is itself being turned into a brand.”, claims Robert Colls.

The Sport Market

According to blogger Karan Singh, the commercialization of sport is not a cultural development but a product of unique technical, social, and economic circumstances.

DANIQUE1217 claims that nowadays athletes are commodities, sport teams are traded on a market, sponsorships exceed millions and television stations pay a lot of money to broadcast games.

My Opinion

Personally I believe that commercialization of sport has its advantages and disadvantages, but today it has become inevitable. For the professional athletes it has become a profession, for countries part of their culture, for fans the essence of their lives and for the media the most important five minutes at the end of their show.

Sport has turned into a market adapted to our globalized world. Before the globalization sport might have been free time entertainment for those who could afford it, today absolute nobodies coming from the slums can become great soccer players and great athletes. Through commercialization sport has become available to everybody. The success, reported on by the media, inspires others to play sports and do their best.

Leave a comment


  1. annehwr

     /  2011/11/22

    I really liked your post a lot and how you first explained the opinion from others and then commented on them with your own opinion. Also I think that your headers are a very nice way to give the reader an overview of what he/she is about to read and that they make the text more inviting to read for it doesn’t appear to be a wall of text, but nicely structured sentences. Also the topic of your post is very interesting and I liked how you described commercialization from different angles. Nicely done! 🙂

  2. liliscarlet

     /  2011/11/23

    Very nice choice of topic! After getting interested in your blog through your picture in the heading and the interesting name combination “spogging” I saw the inviting structure and length of your blog post and started to read it.

    You structured your blog post very nicely and your sub-headings make the whole text much more inviting to read, as Anne already stated. I especially liked how you gave an actual reference at the very beginning about which role sport plays nowadays, then in the middle part went back to the roots of sport and the development until today and ended your post with giving your own opinion, which contained a differentiated overview on the topic. Well done!

  3. my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.

  1. Shorts not Skirts!! « spogging

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: