All things come to an end…

The semester is coming to an end and so will our blog posts. So, it’s the right time for me to take a look back at the posts I wrote and reflect on what I discovered, what I have learnt and what might be helpful in the future.

 

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The Battle of a Marginal Sport: Rhythmic Gymnastics

After digging deeper and deeper into Marketing I was wondering why the Big 5, Soccer, Basketball,American Football, Cricket and Rugby are so much more present in media and our public life and why they seem so much more popular. There are so many other interesting sports and perhaps even more beautiful sports. With my last post about Social Branding, mainly in Soccer, I realized that other sports are often underrepresented. As I am a Rhythmic Gymnast the marketing inferiority or publicity struck me the hardest. Read the full post »

Why do we behave the way we behave

As I promised last time, today I will be writing about neurobiological differences between introverts and extroverts.

Hopefully, you remember that building a team could be difficult since from the very first beginning we tend to exclude people who do not behave like we think they have to behave and act. They do not fit into the benchmark of the extroverted human beings or maybe they are too extreme extroverted. We do not want them in our teams, because we created the prejudices that they may are lazy, stupid, counterproductive and would slow down the overall team process, but this does not have to be the case! Read the full post »

The issue of team building

Finding me lately often writing about teamwork and the differences of introversion and extroversion and how to pay attention to these people in companies, I would now like to deepen that topic because such character traits like introversion come not from nowhere. It seems very important to me to know what is behind the typical behavior we just can observe on others and try to understand better why they are doing things like they just do.

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Why is everyone talking about “new trends”?

When I went through recent posts like the ones from Lanny, Nancy, or Lucas, they had one thing in common. They were talking about trends for 2012. I thought about it and actually there are also trends in sports for 2012. I will present to you the top 10 trends for this year and give you a little background on the development in the fitness segment.

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More than just a Friend

When I wrote my last post on the fascinating relationship between horses and humans, I already gave you a hint about my topic for this week. I thought about linking that relationship to business ideas and the other day at my riding club, an idea came up to my mind as I was watching our weekly therapy lesson. Working animals! This concept is very interesting, for there are a variety of animal jobs, such as therapist, rescuer, or watchdog. I will explain the concept of animal jobs, their goals, and their implementation, concentrating on animal therapy. Read the full post »

When all of a sudden the world stops PART II

Background

This post is again going to be about depressions due to the fact that apparently you are as interested in this topic as I am. Your comments brought up some really good questions that I would like to discuss further. Read the full post »

The Magic about Horses

In my recent posts I have written a lot about horseback riding, the treatment of the horses, and new innovations. Now I would like to concentrate on that fascinating animal behind the sport, which engages in that magical relationship between horse and rider. Read the full post »

When all of a sudden the world stops

Since we wrote quite some articles about emotions and feelings while practicing sports there is still one aspect which we have not discussed in detail yet:

What if emotions overwhelm you in a negative way and there is an always present state of low mood? Depression is one of the most common reaction to certain life events but still it should not be taken as a short period breakdown-there is a lot more behind that. Read the full post »

Social Branding

Paris St. Germain is willing to pay $18 Million for David Beckham. What they expect from him? It is not just what Beckham can do on the field that attracts the Paris St. Germain, among others, but what Brand Beckham can do off it.

David Beckham signed one of the largest endorsement deals in professional sports, a $160.8 million lifetime deal with Adidas.

So when you think of David Beckham…you automatically think of Adidas. My team member Anika already touched the topic of branding a little and I would like to extend this a bit and concentrate on Social Branding. Read the full post »

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